Measuring the Impact of Enablement

While enablement trends started with sales, the utility has since caught on to other departments. Better enablement programs will lead to faster onboarding of employees, align messaging and product knowledge across the revenue team, and integrate core company values and culture into the work stream from day one.

It's becoming more common to see enablement reach across marketing through customer success. In this market, customer success is getting more enablement attention than ever before, with "[o]ver 72% of the businesses surveyed by Forrester Research say that improving customer success would be their top priority."

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Because business leaders have clear goals when hiring enablement professionals, it makes sense to set up a reporting structure that helps the enablement team prove those goals are being realized.

Learn how to measure the impact of enablement across your GTM team 👇

Read the full post here 📚

P.S. Access our enablement scorecard template too!

📊 Weekly Slack Stats (June 26 - July 2) 📊

🧵165 Messages Posted | 💬 481 Replies | 👍 1,367 Reactions |

👏 58 New Members | 🎯 256 members posted or reacted to a message

Most active member: Richard Hagan, Regional Sales Manager @ Icarus Medical Innovations

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📚 RevOps Reads of the Week 📚

Increase sales compensation equity following these steps | QuotaPath

The post discusses the importance of creating equity and fairness in sales compensation plans. It provides advice on how to standardize the plan, design equitable territories and OTEs, create a fair account scoring model, and be transparent with job candidates about compensation policies.

Building an Effective Go-to-Market Engine | BoostUp

In this episode, Anthony Enrico talks about revenue operations and how teams can build a GTM engine to help them generate better revenue results. He also explains three metrics that every RevOps team should be looking at to gauge and improve their performance.

The 4 types of sellers, and how to coach them to success | Salesloft

The Salesloft article outlines four types of sales reps and provides actionable tips on how to best coach them to success. It highlights providing clear direction, listening and encouraging reps, and giving top performers room to grow internally.

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Don't forget to check out the #jobs channel in Slack for more opportunities, and our Talent Marketplace where you can get matched with an opportunity that makes your heart skip a beat.

And if you're hiring, check out our RevOps Talent Placement service powered by TwentyPine.

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