📚 RevOps Reads of the Week 📚
4 Subscription-based Pricing Models and Which is Best For Your Business | Dealhub
Subscription-based pricing models have been around since the 17th century and became prevalent with the rise of newspapers, journals and book publishing. Today, more and more companies are leveraging subscription pricing models because it’s convenient for customers, provide a stable stream of recurring revenue, and create opportunities to scale revenue growth.
However, every company handles subscriptions a bit differently. In this article, we take a look at four subscription-based pricing models, including considerations to help you determine whether you’re using the best pricing model for your own product or service.
Ways to increase pipeline coverage | Gradient Works
So you probably know you need more pipeline coverage if you have any hope of hitting your number this year.
In years past, sales leaders would aim for a 1.5x - 3x pipeline coverage ratio (roughly how much early stage pipeline you have relative to what your sales targets for the time period are). But now, we're consistently hearing that teams are looking for 4x - 7x pipeline coverage. That's a lot more early stage pipeline.
Why do we need so much more pipeline coverage right now? Because sales cycles are unpredictable. We just can't predict with much certainty what opps will close, and how quickly. So we need to start with more, knowing less is going to make it to the finish line.
How can you increase pipeline to get your pipeline coverage ratio up? Here are some tips to refocus your sales team and increase pipeline creation.
5 RevOps hacks to make your B2B data ready for anything | Openprise
The release of ChatGPT and other powerful AI models is the latest reminder of technology’s immense potential. Spend a minute playing with it, and it’s hard not to marvel at its capabilities and imagine the possibilities. But it’s equally hard not to miss its limitations. Technology may ultimately be our savior or ruin, but right now, it’s clearly NOT the answer to everything. Case in point: the persistent problem B2B companies have with poor data quality.
Here are five ways you can start using AI today to whip your data into shape and keep it operational for any advanced marketing or sales motion