📚 RevOps Reads of the Week 📚
We've ruined outbound. There's only one way to fix it | GradientWorks
Why is it so hard right now? You’ve probably seen the anxious LinkedIn posts. Some claim outbound is dead. Others say that since inbound has dried up, all we have left is outbound. And yet others say we’ve ruined outbound. The only thing everyone agrees on is that outbound is really super hard to get right, right now.
Now we don’t believe outbound is dead. But we do agree that we’ve ruined outbound and we've got to do something to fix it.
How to assess your comp plan’s success | QuotaPath
We’re in a challenging market with two bank failures and a US recession forecasted by 58% of surveyed economists. As a result, businesses are changing their key business metrics over previous years to accommodate for the approaching market downturn. That means less attention to grow-at-all-costs and more on predictable revenue, such as churn rate and customer acquisition cost. So, now that we’re deep into 2023, how’s it going? Are you meeting this year’s most important metrics?
Your comp plan’s success can act as a way to gauge this.
How much does an omnichannel ABM campaign cost? | Propensity
You’ve heard about account-based marketing, and you’re ready to start harnessing the benefits of an ABM campaign. But you’re worried about tight budgets and ensuring your marketing spend is on target for 2023. No sweat. We compiled this guide to help you visualize the typical ROI for account-based marketing efforts per channel, so you can make better choices about how to allocate your ABM strategy per channel and implement ABM as a cost-effective strategy for your business.
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