Plus top threads from our Slack group, RevOps reads of the week and lots of other scintillating tidbits 🔥
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Funnel resource balance - what it is, and why it should be owned by RevOps

 

Most companies know their cost per lead for each marketing initiative or channel. But only a few companies truly understand their cost to acquire a customer and their cost to acquire one dollar of revenue. This lack of insight results in funnel resource imbalance, and RevOps teams are uniquely positioned to help their executive leaders understand how to improve this efficiency killer.

 

We recently sat down with Scott Stauffer, CEO and Cofounder of scaleMatters,

to dive into how to use a rep capacity model to identify a funnel resource imbalance. 

 

Curious how to become the VP of Sales' best friend? Then you'll want to check this one out.

Read the full post here 📚

📊 Weekly Slack Stats (Mar 27 - Apr 03) 📊

 

🧵119 Messages Posted | 💬 381 Replies | 👍 907 Reactions |

👏 51 New Members | 🎯 211 members posted or reacted to a message

 

The most active contributor was Alexey Panteleev, CEO / Founder @ Yoxel.com 💫

 

🧵Top Slack Threads 🧵

 

From #04_RevOps-Questions: SFDC + Account Activity Tracking

 

I find it maddening to track activity and engagement effectively between BDRs and AEs from an Account perspective in Salesforce. Does anyone use a better system, a 3rd party app, or figured out how to make this work within Salesforce? Read 24 replies here.

 

From #08_Tools-and-Software: Best CRM for B2C

 

I work at a B2C company and we currently don't have a proper Sales CRM. starting to investigate getting one (to date it's been baked into a propriety system, but, as you can imagine that hasn't gone great in terms of getting the tech org to implement new features). anyone else out there in the B2C space and have a CRM you like? if so, what's great about it? Read 63 replies here.

 

From #08_Tools-and-Software: BI tool for 40 person SaaS company

 

Does anyone have any suggestions for an entry level BI tool for a 40 person saas company? We use Salesforce and dashboards are not really enough anymore. We put stuff in google sheets or excel but it's getting to the point we should be more advanced. We want to pull app data into BI too. Ideally something easy to use and not too expensive. Read 21 replies here.

📚 RevOps Reads of the Week 📚

 

We've ruined outbound. There's only one way to fix it | GradientWorks

 

Why is it so hard right now? You’ve probably seen the anxious LinkedIn posts. Some claim outbound is dead. Others say that since inbound has dried up, all we have left is outbound. And yet others say we’ve ruined outbound. The only thing everyone agrees on is that outbound is really super hard to get right, right now.

Now we don’t believe outbound is dead. But we do agree that we’ve ruined outbound and we've got to do something to fix it.

 

How to assess your comp plan’s success | QuotaPath

 

We’re in a challenging market with two bank failures and a US recession forecasted by 58% of surveyed economists. As a result, businesses are changing their key business metrics over previous years to accommodate for the approaching market downturn. That means less attention to grow-at-all-costs and more on predictable revenue, such as churn rate and customer acquisition cost. So, now that we’re deep into 2023, how’s it going? Are you meeting this year’s most important metrics?

Your comp plan’s success can act as a way to gauge this. 

 

How much does an omnichannel ABM campaign cost? | Propensity

 

You’ve heard about account-based marketing, and you’re ready to start harnessing the benefits of an ABM campaign. But you’re worried about tight budgets and ensuring your marketing spend is on target for 2023. No sweat. We compiled this guide to help you visualize the typical ROI for account-based marketing efforts per channel, so you can make better choices about how to allocate your ABM strategy per channel and implement ABM as a cost-effective strategy for your business. 

      💼 Featured RevOps Jobs 💼

       

      Revenue Optimization Analyst @ Safety National

       

      Don't forget to check out the #jobs channel in Slack for more opportunities, and our Talent Marketplace where you can get matched with an opportunity that makes your heart skip a beat. 

       

      And if you're hiring, check out our RevOps Talent Placement service powered by TwentyPine.

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