Product-Led Growth (PLG) is a popular buzzword in the B2B SaaS space, and for a good reason. Itβs a go-to-market strategy that credits the product experience as the primary driver of customer acquisition, retention, and expansion. Camela Thompson, a RevOps Co-op contributor, sat down with Stephen Moock, Head of Sales & Success at Calixa, to discuss the latest trends in PLG and how RevOps plays a pivotal role.
Does Stephen really think that PLG is going to be the death of sales?
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From RevOps Questions - 'try and buy' model for SaaS businesses Does anyone have experience implementing a 'Try & Buy' model for SaaS businesses? In essence, the prospect can get a quote upfront via the website, trial the product for 30 days, and then decides if they would like to move forward with the agreed upon terms. Read 19 replies here.
I'm working with a startup company, 50 person headcount, $0 today in sales. What CRM and Marketing tools would you recommend? And why? Read 37 replies here.
has anyone ever built something like a MEDDPICC score in Salesforce?something to the effect of: For each MEDDPICC field we assign a percentage, all adding up to 100%. Some fields are more important, so we might have a field weighted at 20% and another at only 5%. Then, as people fill in the fields as the deal progresses, it starts tracking their score as a x% to 100. Read 11 replies here.
Jessie Lizak, CMO at BDEX, joins Camela Thompson, in this episode of the Revenue Marketing Report. Jessie shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.
In the world of revenue operations (RevOps), the tools you use can make all the difference in your success. Without a best-of-breed tech stack, RevOps teams are often forced to make do with monolithic applications that have generalized functionality, leading to suboptimal performance and missed opportunities.
The evolution toward revenue operations is particularly important for companies with a subscription-based business model. Congaβs Chief Marketing Officer Randy Littleson recently spoke with Stephen Hurrell, Vice President and Research Director at Ventana Research, about revenue operations and subscription management. Following are some key takeaways from their discussion.
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